Peel Health

About Our Campaign

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"What are the Odds?” is an awareness campaign encouraging young adults, age 18-34 years to modify their attitudes and behaviours to ensure good health prior to conception.

By assuming than an unplanned pregnancy will not happen or by not planning for pregnancy, your unborn child may be at risk.

50%of pregnancies are unplanned. With odds like that, it’s best to look after your reproductive health long before a baby is conceived.

A healthy baby is dependent on the health of both men and women prior to pregnancy. Alcohol, drugs, tobacco – they all affect sperm and ovaries in negative ways. This can ultimately affect your baby’s health.

The period of greatest sensitivity for the developing baby is between 17 to 56 days after conception. This is often a time when a woman does not know she is pregnant.

Men and women should make healthy lifestyle choices a minimum of three months before conception in order to ensure optimal reproductive health.

The Campaign in the Community

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We have

• An interactive sexual health game for attendees to play
• Giveaways – condoms, candy, brochures, campaign materials (highlighters, duffle bags, T-shirts, water bottles)
• Displays with campaign images

University of Toronto Mississauga

• Frosh week - September 2005
• Halloween Pub Night
• Safety Week - October 2006

Sheridan College - Davis Campus

• September 2005/2007
• Women’s Health Fair - December 2006

Fitness Centres

• Good Life Fitness - October 2006
• Premier Fitness - November 2006

 

If you would like to learn more about the campaign strategy, please contact
Rita Caprara 905-791-7800 ext. 2653, email: rita.caprara@peelregion.ca.

 

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