For Immediate Release
September 24, 2001
Supervisor, Traffic Signals and Systems
Region of Peel
905-791-7800, Ext. 4588
Region of Peel Advertising Campaign to Remind Drivers to Stop at Red Lights
(Brampton) - The Region of Peel is running a transit ad campaign on Mississauga and Brampton Transit buses from September 24, 2001 until the end of October to remind drivers to stop at red lights. The campaign will again feature the slogan "It Won't Kill You to Stop - Don't Run A Red," which was featured one year ago to kick off the two-year photo enforcement pilot study in six Ontario communities.
"The bus ad campaign will take the message to drivers on the road and remind them that the thoughtless act of red light running can lead to fatalities, " said Regional Chair Emil Kolb. "We hope that increasing public awareness will reduce red light running and save lives."
Meanwhile, statistics for the month of July show continued increases in the incidence of red light running in the six Ontario communities participating in the pilot study. There were 3,017 charges issued for red light violations compared to 2,552 in June. In Peel the number of charges laid for red light infractions increased to 247 in July from 224 in June. Drivers convicted of failing to stop at a red light face a fine of $190.
"It is too early to interpret the results of the monthly statistics," said Jim LeSarge, Supervisor of Traffic Signals and Systems. "We need to collect hard data to be able to discern reliable patterns of red light violations."
"Statistics show that a great number of collisions take place at signalized intersections," said Mitch Zamojc, Commissioner of Public Works at the Region of Peel. "Through this campaign we hope to re-enforce our commitment to reduce red light running in Peel."
Studies conducted in the U.S. by the Insurance Institute of Highway Safety conclude that the presence of red light cameras has resulted in a 32 per cent reduction in collisions attributed to red light running. The study also indicates a 68 per cent reduction in collisions that involve injuries.
Over the next month, buses in Brampton and Mississauga will carry posters reminding drivers to stop at red lights. Helping to launch the campaign are (from left to right) Alex MacMillan, Commissioner of Transportation and Works, City of Brampton; Emil Kolb, Regional Chair; Mitch Zamojc, Commissioner of Public Works, Region of Peel and Acting Staff Sergeant Ken Slouman, Peel Regional Police. Getting the message across - a reminder to stop at red lights. Displaying the transit ad poster (from left to right) Mitch Zamojc, Commissioner of Public Works, Region of Peel; Alex MacMillan, Commissioner of Transportation and Works, City of Brampton; Acting Staff Sergeant Ken Slouman, Peel Regional Police and Emil Kolb, Regional Chair.
Communication Services, 10 Peel Centre Dr., Brampton, ON L6T 4B9
Phone: 905-791-7800, Fax: 905-791-0595 , e-mail
Web site: http://www.region.peel.on.ca
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