For Immediate Release
September 28, 2001

Merilyn Harris
Manager, Family Health
Region of Peel
905-791-7700, Ext. 2622

Regional Council Proclaims October 1 to 7, 2001 World Breastfeeding Week in Region of Peel

(Brampton) - Region of Peel Council has declared October 1 to 7, 2001 as World Breastfeeding Week in the Region of Peel.

Breastfeeding is considered to be the best method of feeding children for the first six months of life. A recent study of new mothers in Brampton, Caledon and Mississauga revealed that while 84 per cent of mothers leave the hospital breastfeeding their newborns, only 42.7 per cent are still breastfeeding when their babies are six months old.

"We want at least 50 per cent of all infants in Peel Region breastfeeding until six months of age," says Dr. David McKeown, Medical Officer of Health. "Breastfeeding has been proven to reduce a child's risk of infections and illnesses, protect against allergies and enhance a child's development and intelligence. Mothers who breastfeed may reduce their risk of various cancers, including breast, uterine and ovarian, and improve their overall emotional well-being."

Public Health Nurses from Peel Health offer one-to-one breastfeeding counselling and support through home visits, breastfeeding clinics and the Health Line Peel phone line. A number of successful new initiatives, including the peer Breastfeeding Companions telephone support program and the promotion of 'Breastfeeding Friendly' public places and work places, have also been introduced this year.

World Breastfeeding Week is a global campaign to increase public awareness and support for breastfeeding. More than 120 countries around the world are involved in this year's program, which focuses on Breastfeeding in the Information Age.

For more information on World Breastfeeding Week and Peel Health's breastfeeding programs, contact Health Line Peel at 905-799-7700 or visit the Region of Peel's web site at

Communication Services, 10 Peel Centre Dr., Brampton, ON L6T 4B9
Phone: 905-791-7800, Fax: 905-791-0595 , e-mail
Web site:

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