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For Immediate Release:
June 15, 2010

Bike Fashion Show: Cycling in a Wedding Gown, Business Attire and Evening Wear as the New Norm

- Walk and Roll Peel shows this season’s everyday fashions can work with cycling -

BRAMPTON, ON. (June 15, 2010) – See how everyday fashion like business attire and even a wedding gown can work with cycling. Spandex not required. Cycling’s popularity is growing as a transportation method, so see what riders may be wearing at Walk and Roll Peel’s fashion show on Saturday, June 19 at 1:30 p.m. in the Bay Court in Bramalea City Centre.

"We want to show people that no matter where they are going, they can arrive in style, even if they walk or bike," says Keri Baxter, Walk and Roll Peel spokesperson. "To prove it, our models will be walking, biking and inline-skating down the catwalk in the latest fashion pieces to show how specialized cycling attire is not necessary for everyday cycling. We will even show how cycling can work on your wedding day so you can showoff that beautiful dress and not keep it bottled up in a limo. The bike might be the next chic fashion accessory."

Fashion Show Details
Date and Time: Saturday, June 19, 2010 at 1:30 p.m.
Location: Bramalea City Centre, 25 Peel Centre Dr., Brampton (by The Bay’s mall entrance)
MEDIA RSVP: Contact Susan Davis to register for seating or space for photography/video.

Walk and Roll Peel is raising awareness to the benefits of walking and cycling for everyday trips and that means making everyday fashion work for cycling, walking and even inline skating. There are over 700 kilometres of trails, bike lanes and paths in Mississauga, Brampton and Caledon that can be used for recreation and transportation.

About Walk and Roll Peel
The newly launched Walk and Roll Peel (walkandrollpeel.ca) is a collaboration between the City of Mississauga, City of Brampton, Town of Caledon and Region of Peel. The website is a cycling/walking hub that includes an interactive map featuring all trails, paths and bike lanes in Peel, as well as an event calendar and information centre on local trails, road safety and news.



Susan Davis
Public Affairs
Region of Peel
905-791-7800, ext. 2166

Communication Services, 10 Peel Centre Dr., Brampton, ON L6T 4B9
Phone: 905-791-7800, Fax: 905-791-0595, e-mail



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