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For Immediate Release:
September 8, 2010

Take a 'Pregnant Pause' on September 9

A reminder of “zero alcohol for 9” on
Fetal Alcohol Spectrum Disorder (FASD) Awareness Day

Mississauga – On Thursday, September 9, 2010, the Region of Peel and Success By 6 Peel will be speaking to students and urging restaurant and bar owners and their patrons to take a ‘Pregnant Pause’ and reflect on the dangers of drinking alcohol during pregnancy.

First celebrated on September 9, 1999, International FASD (Fetal Alcohol Spectrum Disorder) Awareness Day was created by the parents of a daughter with FASD, Bonnie Buxton and Brian Philcox. Events now take place around the world on the 9th day of the 9th month to reinforce the message of “zero alcohol during the 9 months of pregnancy”.

In Canada, the incidence of FASD is estimated to be 1 in 100 births and it is considered to be the leading cause of developmental disability among Canadian children.

“The effects of FASD are permanent and irreversible and often require extensive intervention strategies,” says Cheryl Neave, Peel FASD Coordinator. The cost of treating an individual with FASD can stretch to $1.5 million over his/her lifetime.

This year the Region of Peel and Success By 6 Peel are sending bars and restaurants in the Region a new Sandy’s Law (Bill 43) poster, along with a specially created Mocktail Guide. On Sept. 9, the Region will have a FASD display and be speaking to University of Toronto Mississauga (UTM) students at the Blue Zoo Community Fair in the Atrium of UTM’s Communication, Culture and Technology (CCT) building.

“Drinking alcohol during pregnancy can have serious consequences for the baby and their family. The effects can last a lifetime,” says Anne Fenwick, Director, Family Health with the Region of Peel. “FASD Awareness Day is an important day with an important message, one we need to communicate all year long.”

For more information on the Peel Public FASD Clinical Services Program, please call the Peel FASD Coordinator at 905-795-3530, Peel Public Health at 905.799.7700, or visit www.peelregion.ca/health and look up FASD under Health Topics.



Rita Caprara
Public Reproductive Health Supervisor
Region of Peel
905-791-7800, ext. 2653

Ellen Gardner
Public Affairs Associate
Region of Peel
905-791-7800, ext. 4329

Communication Services, 10 Peel Centre Dr., Brampton, ON L6T 4B9
Phone: 905-791-7800, Fax: 905-791-0595, e-mail



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