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For Immediate Release:
April 26, 2012

New Space, New Name: Introducing the Peel Art Gallery, Museum and Archives

BRAMPTON, ON. (April 26, 2012) – The Peel Heritage Complex now has a new name – the Peel Art Gallery, Museum and Archives (PAMA) – and with it, a new logo. PAMA’s new name and brand also coincide with its grand re-opening, set for later this year following a major restoration and expansion.

PAMA banner"After well over a year of research and testing, we’re pleased to announce that we are now transforming into the Peel Art Gallery, Museum and Archives (PAMA) – it’s simple, it’s exact, it’s who we are,” said Claire Loughheed, Manager, PAMA. “With new space, a new name and a new look there’s a lot of change taking place.”

In addition to a new name, PAMA now has a new brand and logo. The logo represents the historic roots of PAMA’s buildings, which include the Peel County Jail. The bars on the logo are a reimagining of the bars on the jail. The logo also reflects the duality of what the building used to be versus what it is today; from a place of confinement and isolation to a place that welcomes community, discussion and imagination. The new name and logo will take PAMA into the future while respecting the past. 

“Our new name, logo and brand identity are reminders that the construction will soon be over and the doors will open once again,” said Loughheed. “We’re thrilled to welcome everyone back and can’t wait to see what the reaction is from the community to our new space, name and experience – this truly is a place for everyone.”

Construction on PAMA’s site is 90 per cent complete. The Main Street entrance will be completed this spring, and staff will also begin moving the art collection of over 4,500 pieces into its new home later in April. Once the Art Gallery wing is complete, construction will move to the Jail wing where a new entrance and renovated exhibition spaces will complete PAMA’s makeover. The design of the new entrances and lobbies incorporates glass, wood and metal, a nod to the barns that were a part of the region’s agricultural heritage.

With a new name, new logo, and soon a new space, things are coming together as PAMA prepares for its grand re-opening later this year. Visit PAMA’s Facebook page to get photos, updates and stories from PAMA staff, as they prepare for the re-opening.

The Peel Art Gallery, Museum and Archives (PAMA) is making history. A $13-million restoration and construction project commenced in 2010 to enhance the land and buildings that hold the Region of Peel’s museum, archives and art gallery. The Peel Art Gallery, Museum and Archives is temporarily closed. When PAMA re-opens later this year, there will be expanded exhibition space and state-of-the art collection storage.   

The Peel Art Gallery, Museum and Archives collects, preserves and displays art, artifacts and archival documents significant to Peel’s culture and heritage. Operated by the Region of Peel, PAMA is located at 9 Wellington St., E. in Brampton. Visit peelregion.ca/heritage for more information.


Amy Stevens
Communication Specialist
Region of Peel
905-791-7800, ext. 4882

Claire Loughheed
Peel Art Gallery, Museum and Archives
905-791-4055, ext. 3637

Communication Services, 10 Peel Centre Dr., Brampton, ON L6T 4B9
Phone: 905-791-7800, Fax: 905-791-0595, e-mail



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