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For Immediate Release:
June 28, 2012

Get Ready to Knit Up a Storm at PAMA’s Community Yarn Storming Event

WHAT: Photo opportunity at the Peel Art Gallery, Museum and Archives (PAMA) yarn storming event happening on the front lawn of PAMA at the corner of Wellington and Main Streets.  Join us as members of the public knit, crochet and sew a colourful array of fabric creations that will cover the lawn. The public is invited to participate in this interactive street art event. Also known as yarn bombing or guerrilla knitting, yarn storming is street art that uses colourful displays of knitted or crocheted yarn or fibre rather than paint or chalk.
WHY: The event is being held to promote the Colourful Roots Project, which will open during the first phase of PAMA’s opening on Sunday, Sept. 30.
WHO: PAMA staff and local knitting/crocheting/sewing groups.

Sue Sturdy, a fibre artist from Cambridge, Ontario, who recently honoured the history of Cambridge’s textile industry with a large-scale piece of public art, entitled KNIT CamBRIDGE.

The public is also invited to participate in the yarn storming event.>
WHEN: Saturday, July 7, 2012 from 10 a.m.– noon  Rain or shine.
WHERE: The front lawn of PAMA at the corner of Main and Wellington Streets in Brampton, Ontario.


Yarn storming events usually take place, spontaneously and secretly, at night. PAMA’s yarn storming event breaks convention in order to engage community participants while promoting the Colourful Roots project. However, to add extra excitement and stay true to the nature of yarn storming events, there are some surprises in the works.

PAMA Opening
With the first phase of PAMA’s opening on Sept. 30, the public will be invited to travel through the newly renovated buildings to discover the secret “Colourful Roots” garden in PAMA’s only underground gallery space. PAMA’s grand opening takes place on Nov. 24-25 with new exhibitions, and a special Family Day event will take place on Feb. 18, 2013.



For more information about the Yarn Storming event contact:

Gerrie Loveys
Assistant Curator
Peel Art Gallery, Museum and Archives
905-794-4055, ext. 3632

For more information about PAMA contact:

Josie Premzell
Supervisor of Development and Visitor Services
Peel Art Gallery, Museum and Archives
905-794-4055, ext. 3625

Communication Services, 10 Peel Centre Dr., Brampton, ON L6T 4B9
Phone: 905-791-7800, Fax: 905-791-0595, e-mail



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