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For Immediate Release:
August 30, 2012

Peel Art Gallery, Museum and Archives Launches New Website and Try It For $20 Programming

BRAMPTON, ON (Aug. 30, 2012) – The Peel Art Gallery, Museum and Archives (PAMA) has launched its new website at pama.peelregion.ca. Visitors to the new website will notice a fresh look, as well as many interactive features.

Aimed at making their experience more engaging and user-friendly, visitors can now: 

  • View and register for PAMA programs available for the whole family
  • Learn about upcoming events
  • See highlights from the collection online
  • Access information on renting PAMA spaces, booking a tour, and more

The website also has interactive games designed for kids to learn about art and culture. Featuring Wellington the raccoon and Coco the jailbird, the online games are both fun and educational. This new website is part of the rebranding of PAMA and reflects the look and feel of the renovated complex. The website was designed by e-Solutions, a company known for its innovative web-based services. 

“We are thrilled to have the new website online,” said Claire Loughheed, Manager, PAMA. “The design has gone through many evolutions and we feel it truly reflects our new operation.”

“The website is user-friendly,” continued Loughheed, “which is especially important since we are also launching our new series of Try it for $20 programs that will start on Oct. 1 after the opening of the Art Gallery on Sept. 30.”

PAMA offers a number of arts and culture programs for all ages throughout the year. As an introduction to PAMA’s programming, they are offering a special Try it for $20 deal. This deal gives people an opportunity to try any program from Oct. 1 - Dec. 31, at a cost of just $20. This is an excellent way to see the new PAMA facility, try out an interesting program and discover everything PAMA has to offer. 

PAMA is a place for children and adults to explore and learn about Peel Region’s culture and heritage. PAMA offers a variety of workshops and programs for all ages. Family-friendly activities and free drop-in workshops are also offered throughout the year.

The Peel Art Gallery, Museum and Archives (PAMA) is making history this year through a $16-million restoration and construction project that commenced in 2010 to enhance the land and buildings that hold the Region of Peel’s museum, archives and art gallery. When PAMA re-opens, there will be expanded exhibition space and state-of-the art collection storage. PAMA will re-open in three stages, with the Art Gallery opening on Sept. 30, the grand opening on Nov. 24-25, and the Family Day and Archives opening on Feb. 18, 2013.

PAMA collects, preserves and displays art, artifacts and archival documents significant to Peel’s culture and heritage. Operated by the Region of Peel, PAMA is located at 9 Wellington St. E. in Brampton. Visit pama.peelregion.ca for more information.



Josie Premzell, Supervisor of Development and Visitor Services
Peel Art Gallery, Museum and Archives
905-791-4055, ext. 3625

Amy Stevens, Communication Specialist
Region of Peel
905-791-7800, ext. 4882

Communication Services, 10 Peel Centre Dr., Brampton, ON L6T 4B9
Phone: 905-791-7800, Fax: 905-791-0595, e-mail



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