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For Immediate Release:
February 20, 2015

Brampton and Mississauga Youth Participate in Cross-Border Event in Support of Smoke-Free Youth-Rated Movies

BRAMPTON, ON. (Feb. 20, 2015) More than 100 youth from Ontario and New York will join together on Feb. 21 at the Niagara Falls International Rainbow Bridge to advocate for smoke-free youth-rated movies. This cross-border event will see Niagara Falls lit up in teal and youth lining the Rainbow Bridge wearing teal ponchos to raise awareness about this important public health issue and show support for smoke-free youth-rated movies.

"Smoking imagery in movies is concerning to public health because research has proven that repeated exposure to smoking scenes can influence youth to start smoking," and said Dr. Eileen de Villa, Acting Medical Officer of Health for the Region of Peel. “Youth watch a lot of movies and unfortunately, many movies released in Ontario with smoking imagery are rated suitable for children and teens."

This event is being held during the International Week of Action on Smoke-Free Movies, organized by the Ontario Coalition for Smoke-Free Movies and Reality Check of New York. Scheduled for the week leading up to the Academy Awards, International Week of Action on Smoke-Free Movies is a chance for youth groups around the world to show their collective support for smoke-free youth rated movies.

Youth, parents and all Ontarians are encouraged to visit www.smokefreemovies.ca for information about tobacco use in children and youth-rated films. Details regarding the number of new releases with smoking in both theatres and on DVD/Blu-ray can be found at www.facebook.com/hookedbyhollywood or through Twitter @hookedhollywood.

The Region of Peel serves more than 1.3 million people and approximately 88,000 businesses in the cities of Brampton and Mississauga and the town of Caledon For more information, call the Region of Peel at 905-799-7700 or visit peelregion.ca/health.




Heather Doncaster
Supervisor, Tobacco Prevention
Peel Public Health
905-791-7800, ext. 2102

Communication Services, 10 Peel Centre Dr., Brampton, ON L6T 4B9
Phone: 905-791-7800, Fax: 905-791-0595, e-mail



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