Photography
Photography is a powerful and creative tool. It makes our messaging appealing and gives it meaning.
Peel Region photographs capture true-to-life imagery. They reflect Peel's demographics and portray our services, residents, and places as naturally as possible.
We avoid stock photography or any other photographs that look staged or feel contrived. Instead, we seek inspiration from real life, especially in the magical moments between people.
Photography style
Capturing real life
Photographs capture true-to-life imagery. They portray our services, residents, and places as naturally as possible.
People
People imagery captures a live story.
Images of people show them enjoying or being immersed in activities that accentuate the stories we're telling.
Services
Service imagery depicts Peel's services and employees.
Service images also convey the complexity and scale of our facilities and operations.
Places
Location photographs reflect the diversity of Peel: urban and rural communities, new developments, and deep-rooted communities.
When possible, they include recognizable landmarks.
Choose photographs that:
- Are true-to-life.
- Reflect Peel's diversity.
- Are taken from a resident's perspective.
- Look natural and not staged.
- Have vibrant and realistic colours.
- Have warm, natural lighting.
- Give a sense of the location or include a recognizable landmark.
- Allow for plenty of clear space for a headline (if needed).
- Show that our employees are dedicated and compassionate.
- Feature Peel-specific scenes.
Tip
Save images in the highest possible resolution so they can be resized and formatted for special uses.
Official portraits
Use a white or a neutral background for campaign-oriented employee portraits.
For all portraits, use:
- Traditional 3-point soft Rembrandt lighting.
- A soft main light to camera-left.
- A soft fill light to camera-right (2:1 ratio).
