Video
Video is a proven and effective way to engage with Peel residents and businesses.
Our videos tell visual stories. Together, the imagery, audio, and narration brings viewers into the story. It tells them not only what is happening, but also when, where, why, and how.
Featured locations and people speak for themselves. This character-driven approach invites viewers to relate to Peel’s people and places rather than an idea or theme.
Types of videos
Instructional
- Illustrates how to use a service or do an activity in a simple way.
- Filmed on set or in a studio.
- Can include animated graphics.
Services
- Promotes awareness of our programs and services.
- Helps with resident comprehension.
- Has a clean, simple look that keeps viewers' focus on the service.
Storytelling
- Shares our successes and achievements.
- Builds brand reputation.
- Is produced in the story's environment with natural lighting.
Videography style
Lower thirds and supers
- Use Avenir or Ariel for names, titles, and locations.
- Be sure the lower thirds do not conflict with captions.
Logo treatment
After the opening, include the stylized P as a watermark in the lower-right corner at a 65% opacity.
Open and closed captioning
- All spoken audio videos have captions that viewers can turn on or off.
- Open captioning is always on or “burned in” the video.
- Captions are in Avenir or Arial white text on a solid black background. Text size is at least 14-point for legibility on mobile.
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Intro and end stinger
- Always begin with an interesting and relevant shot.
- Title cards incorporate brand colours and typography.
- Every video must feature our end stinger with the full Region of Peel logo.
Animation
- Animation can be effective for sensitive content or when trying to reach a specific audience.
- Style may vary, but a simple treatment is preferred.
Music
- We primarily use licensed and royalty-free music for video soundtracks.
- Use commercial tracks only if a license and permissions have been granted.
Youtube video specifications
- Resolution: 1920 by 1080 pixels.
- Video code: H.264.
- File format: mp4, mov or avi.
- Content may need to be recut to accommodate other media channels (vertical story etc.)
Acting and voiceover talent
- Onscreen hosts often enhance viewer engagement.
- Hosting and voiceover talent are not one-size-fits-all.
- Choose a voice that suits the video's content and tone.
Tip
Keep it short. Our most popular videos are usually 60 seconds or less.
