Media Influences

CrosswordA crossword puzzle that touches on media influences related to alcohol.

Key Messages:

  • Don't be fooled...There are many ways the media influences your decision making in order to get you to buy/use their product

Materials:

Activity:

To do before: Have students bring in a magazine clipping of an advertisement or video link of a commercial if you have internet access in your classroom (the ad should be for an alcohol beverage but can work for any product)

  • Photocopy crossword puzzle activity sheet for students
  • Discuss as a large group the various ways media (link to media influences box) is used to make products (such as alcohol) appealing
  • Create a list on the board or flip chart
  • Ask students which techniques are being used in the ad they brought to class
  • Hand out crossword puzzle

Media Influences/Advertising Techniques

  • Humour
  • Bandwagon (everyone is doing it) or the reverse (you'll be unique)
  • Celebrity endorsements
  • Scare tactics
  • Colour
  • Design
  • Music (jingles that are easily remembered)
  • Health (using this product will improve your health)
  • Body image (slim for women, muscular for men)
  • Link between product and certain lifestyle

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Revised: Wednesday September 12 2012

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