Media Influences
A crossword puzzle that touches on media influences related to alcohol.
Key Messages:
- Don't be fooled...There are many ways the media influences your decision making in order to get you to buy/use their product
Materials:
Activity:
To do before: Have students bring in a magazine clipping of an advertisement or video link of a commercial if you have internet access in your classroom (the ad should be for an alcohol beverage but can work for any product)
- Photocopy crossword puzzle activity sheet for students
- Discuss as a large group the various ways media (link to media influences box) is used to make products (such as alcohol) appealing
- Create a list on the board or flip chart
- Ask students which techniques are being used in the ad they brought to class
- Hand out crossword puzzle
Media Influences/Advertising Techniques
- Humour
- Bandwagon (everyone is doing it) or the reverse (you'll be unique)
- Celebrity endorsements
- Scare tactics
- Colour
- Design
- Music (jingles that are easily remembered)
- Health (using this product will improve your health)
- Body image (slim for women, muscular for men)
- Link between product and certain lifestyle
