THE REGIONAL MUNICIPALITY OF PEEL
Thursday, September 10, 2009
To hold a Public Meeting pursuant to Section 4 of the Retail Business Holidays Act, R.S.O. 1990, as amended, to inform the public and to obtain their input with respect to an application for exemption under the Retail Business Holidays Act by OMERS Realty Management Corporation and OPGI Management GP Inc., (OMERS Realty) for the Square One Shopping Centre in Mississauga
1. ROLL CALL
G. Carlson; C. Corbasson; F. Dale; G. Gibson; A. Groves; N. Iannicca; E. Kolb; K. Mahoney; H. McCallion*; S. McFadden; M. Morrison; P. Mullin*; P. Palleschi*; C. Parrish; R. Paterak; M. Prentice*; J. Sanderson; J. Sprovieri*; A. Thompson; R. Whitehead
E. Adams; S. Fennell, due to other municipal business; G. Miles, due to vacation; E. Moore, due to a personal matter; P. Saito, due to other municipal business
D. Szwarc, Chief Administrative Officer; S. Hall, Acting Commissioner of Employee and Business Services; D. Labrecque, Commissioner of Environment, Transportation and Planning Services; N. Trim, Chief Financial Officer and Commissioner of Corporate Services; J. Menard, Commissioner of Human Services; J. Smith, Commissioner of Health Services; Dr. D. Mowat, Medical Officer of Health; P. O'Connor, Regional Solicitor and Director, Legal and Risk Management; J. Payne, Deputy Clerk, J. Britto, Legislative Specialist
2. OPENING OF PUBLIC MEETING
Regional Chair Kolb called the public meeting to order at 9:32 a.m. in the
Council Chamber, Regional Administrative Headquarters, 10 Peel Centre Drive,
Suite A, Brampton. He stated that the public meeting was open and was being
held pursuant to Section 4 of the Retail Business Holidays Act, R.S.O. 1990,
3. CONFIRMATION OF NOTIFICATION
Jeff Payne, Deputy Clerk stated that the Notice of the Public Meeting was given in accordance with Section 4 of the Retail Business Holidays Act, R.S.O. 1991, Chapter 43, Section 1 (1), as amended. The Notice was posted on the Community Information Boards in the Square One Shopping Centre in Mississauga, as of August 14, 2009 and by publication in the August 14, 2009 Mississauga News.
Councillor Mullin arrived at 9:34 a.m.
Councillor Prentice arrived at 9:34 a.m.
4. FURTHER NOTICE REQUEST
The Regional Chair stated that if any person would like further notice of the future passage of this proposed exemption for the Square One Shopping Centre in Mississauga, they should give their full name, address, postal code, and telephone number, in writing, at the Clerk's reception counter prior to leaving the meeting.
Councillor Palleschi arrived at 9:37 a.m.
5. STAFF PRESENTATIONS
a) Oral Submissions
i) Brock Criger, Manager, Development Planning Division, Environment, Transportation and Planning Services, To Discuss an Application for an Area Basis Tourism Exemption under the Retail Business Holidays Act by OMERS Realty Management Corporation and OPGI Management GP Inc. for the Square One Shopping Centre, City of Mississauga
Brock Criger, Manager, Development Planning Division, Environment, Transportation and Planning Services introduced the application for an Area Basis Tourism Exemption under the Retail Business Holidays Act by OMERS Realty Management Corporation and OPGI Management GP Inc. for the Square One Shopping Centre in Mississauga.
Brock Criger stated that the public meeting was also held to allow stakeholders
and the general public an opportunity to make presentations or to submit written
comments on the application. Brock Criger further stated that following the
public meeting, Regional staff will prepare a report to Regional Council on
the comments, analysis and conclusions of the public meeting.
6. PUBLIC PARTICIPATION
a) Oral Submissions
i) Nance J. MacDonald, General Manager, and Peter Thoma, Partner, Square One Shopping Centre, To Discuss the Square One Application for Tourism Exemption under the Retail Business Holidays Act
Peter Thoma, Partner, urbanMetrics Inc. and Nance J. MacDonald, General Manager, Square One Shopping Centre presented on the application by the Square One Shopping Centre for an Area Basis Tourist Exemption under the Retail Business Holidays Act (RBHA).
Peter Thoma stated that the Square One Mall is widely regarded as a core tourist attraction in Mississauga, Peel and the GTA as a whole, and Mississauga continues to promote shopping as a core tourist activity in its tourism promotional strategy. The Square One Mall would provide a strong intervening commercial opportunity, whereby consumers and tourists who are inclined to shop on a Statutory Holiday should be given an opportunity to do so, in Peel, at a signature shopping destination.
Peter Thoma further stated that the City of Mississauga has defined itself as a premier ranked tourist destination, and shopping is identified as one of the core attractions and reasons to visit Mississauga. He advised that the Square One Mall meets the criteria laid out in the regulations. Within two kilometres of the Mall are twelve other tourist attractions as defined in the RBHA, and an additional four on its periphery.
Councillor McCallion arrived at 9:50 a.m.
Peter Thoma informed that on the Tourism Toronto website, Square One is featured as one of the top shopping destinations in the entire GTA and is marketed as an international shopping destination. The City of Mississauga promotes itself as Ontario’s shopping capital. As a signature shopping destination, the Square One Mall provides an ideal market “test case” whereby retailers, property owners and the public can gauge whether consumers will support the idea of holiday shopping.
Councillor McCallion inquired whether a comparison was done with any other retail area in the City of Mississauga that has attractions similar to those around the Square One Mall.
Peter Thoma responded that he didn’t believe there is any other shopping center, either within or beyond the City of Mississauga that has become as symbolic a centre as Square One.
Councillor McCallion inquired about how much business revenue was lost on Family Day when shopping was allowed in parts of Toronto only.
Councillor Sprovieri arrived at 10:02 a.m.
Nance MacDonald responded that the loss could be in the range of millions of dollars, but it is very difficult to quantify the loss.
Councillor Prentice sought clarification on whether there is a distinction between a shopping mall and a shopping centre, and whether there is a definition or criteria set for a mall as opposed to a shopping centre.
Peter Thoma responded that in the retail hierarchy, the terminology of a mall and a centre are used almost stylistically, as opposed to describing the actual physicality or the market drawing power. People prefer to call them centers, because it connotates a greater sense of importance.
Councillor Parrish inquired whether statistics were maintained on the number of people visiting the seniors’ centers.
Nance MacDonald responded that there are 1,500 people registered at the seniors centers and there have been 65,000 visits to these centers.
Councillor Parrish inquired whether statistics were available on the areas of residence of the 22 percent of people who visited the Square One Mall from outside the City of Mississauga.
Nance MacDonald responded that these statistics were not maintained.
Councillor Parrish suggested that such information would be useful.
ii) Kevin Hodgins, Communications Advisor, InterStratics Consultants Inc. and Alex Arifuzzaman, Partner, InterStratics Consultants Inc, To speak in Regards to the Square One Shopping Centre Application for Exemption Under the Retail Business Holidays Act and the Unfair Advantage to the Bramalea City Centre and the Erin Mills Town Centre if the Application is Approved
Kevin Hodgins, Communications Advisor, InterStratics Consultants Inc. and Alex Arifuzzaman Partner, InterStratics Consultants Inc. presented on behalf of the Bramalea City Centre and Erin Mills Town Centre.
Kevin Hodgins clarified that the representation from the Bramalea City Centre and the Erin Mills Town Centre were not opposed to the Square One Shopping Mall being open on holidays, but are opposed, however, to the Square One Mall being open unilaterally, as this will negatively affect the Bramalea City Centre and the Erin Mills Town Centre. Tens of millions of dollars will be lost each year, thus resulting in a loss of retail sales, which will in turn negatively impact on employment rates and taxation rates in the area.
Kevin Hodgins informed that as a solution to these negative impacts, the Bramalea City Centre and the Erin Mills Shopping Centre are proposing a joint designation for all three centres.
Kevin Hodgins further informed that the Bramalea City Centre and the Erin Mills Town Centre are super regional shopping centres which serve the same market and meet the same criteria as the Square One Shopping Mall. He further requested that any considerations given to the Square One Shopping Mall also be equally given to the Bramalea City Centre and the Erin Mills Town Centre.
Alex Arifuzzaman informed that based on statistics obtained from Toronto Tourism, retail accounted for 37 per cent of tourist spending, and the lack of tourist designated facilities drains this spending away from Mississauga and Brampton on holidays. The Erin Mills Town Centre is only 6.9 kilometres from Square One and both centres serve the Mississauga market. Erin Mills Town Centre, although smaller than Square One, is one of the largest shopping centres in the City of Mississauga. The Erin Mills Town Centre generates about 24,000 visitors per day on each holiday. Holiday openings would increase sales by about $10 million. The Square One Mall holiday openings would negatively impact the Erin Mills Town Centre by 17 per cent. Over half a million customers shop at Erin Mills Town Centre on the two days before and after holiday closures and the 17 per cent sales impact would be spread over the two days before and after each holiday. Over the course of a year, Erin Mills Town Centre would loose 24,264 shopping trips to Square One Shopping Centre. The Square One holiday openings would negatively impact the Erin Mills Town Centre by over $1.6 million per year.
Alex Arifuzzaman informed that the Bramalea City Centre is 15 kilometres away from the Square One Shopping Mall. Both centres serve the north Mississauga and the south Brampton markets. During holiday weeks, Bramalea City Centre would be negatively impacted if Square One Mall was to be the sole holiday shopping venue. The Bramalea City Centre undertakes a number of activities to generate traffic from tourists and within the trade area. The holiday traffic to the Bramalea City Centre would be approximately 32,000 visitors per day, and holiday openings would increase sales by over $11.4 million. Unilateral holiday opening of the Square One Mall would impact Bramalea City Centre by over $13 million per year.
Chair Kolb advised that under the RBHA, a separate application needs to be made, and a separate public meeting needs to be held to debate each application individually for exemption.
Councillor McCallion questioned if the Mississauga Chinese Cultural Centre was a designated tourist centre.
Patrick O’Connor, Regional Solicitor and Director Legal Services confirmed that the Mississauga Chinese Cultural Centre is a designated tourist centre.
Chair Kolb sought clarification whether the Port Credit BIA was a designated tourist centre.
Patrick O’Connor, Regional Solicitor and Director Legal Services confirmed that the Port Credit BIA is also a designated tourist centre.
Councillor McCallion inquired whether these centres were open on Family Day.
Patrick O’Connor, Regional Solicitor and Director Legal Services confirmed that these centres were both open on Family Day.
Councillor McCallion sought the names of the tourist attractions that exist around the Bramalea City Centre and the Erin Mills Town Centre as part of any application.
Alex Arifuzzaman stated that the shopping centres by themselves were tourist destinations, and the amount of traffic generated from beyond the trade area to each of these shopping centres qualifies them as tourist destinations.
b) Written Submissions - Nil
7. CONCLUSION AND CLOSING OF PUBLIC MEETING
Chair Kolb advised those in attendance that comments and submissions will be taken into consideration and a final report and supporting by-law will be considered by Regional Council at a future meeting.
Regional Chair Kolb officially closed the meeting at 10:37 a.m.