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News release: June 24, 2021

Region of Peel launches Real Peel, Real Voices campaign

Brampton, ON (June 24, 2021) – As the accelerated COVID-19 vaccine rollout in Peel continues, Peel Public Health has launched the “Real Peel, Real Voices” campaign that shares authentic and relatable stories from diverse Peel residents and local community leaders as vaccination ambassadors.

This community driven campaign honours residents’ unique perspectives on their COVID-19 experience and expresses their strength and commitment to keeping their family and community safe. Residents have shared their vaccination journey with the hope of getting back to the people and things they love.

The campaign complements ongoing work with community partners to reduce vaccination barriers for Peel residents who have been disproportionately affected by the pandemic. The campaign also aims to encourage those who may be undecided about receiving COVID-19 vaccination or are delaying their first or second dose.

This vaccination campaign profiles the stories of diverse segments of our Peel community including languages, ages, occupations, and life stages, all sharing their unique journey to vaccination.

Real Peel, Real Voices is supported by a fulsome communications campaign including social, ethnic media and a continued collaboration with our agencies and community partners. The campaign also includes an online webpage to showcase these community stories.

The Real Peel, Real Voices campaign is a community-focused approach to continue building vaccine confidence through voices that represent Peel’s diversity of languages, ethnicities and religions. The stories highlight and honour the real challenges that people have faced in dealing with the pandemic as well as the hope that vaccination brings. By mirroring the community, vaccination too becomes relatable. We hope that these real vaccination stories remind all our residents of the importance of getting both doses of the vaccine. This campaign complements the work that we continue to do with our partners, including the community agencies involved in the High Priority Community Strategy and many others who have devoted time and effort to fighting this pandemic.

Dr. Lawrence Loh, Medical Officer of Health, Peel Region

This campaign highlights the power of what a community can do when we all come together. Residents in the Region of Peel have stepped up in incredible ways during this pandemic. By working together, and getting vaccinated, we are finding our way through to the other side. These stories showcase the incredible strength, power and resilience of our diverse community, and I could not be more proud.

Janice Baker, Chief Administrative Officer, Peel Region

Media contact

Trish Krale
Communication Specialist
Region of Peel

The Region of Peel works with residents and partners to create a healthy, safe and connected Community for Life for approximately 1.5 million people and over 175,000 businesses in the cities of Brampton and Mississauga and the Town of Caledon. Peel's services touch the lives of residents every day. For more information about the Region of Peel, explore and follow us on Twitter @regionofpeel and Instagram